SEO is planned because it entails some strategic and tactical actions aimed at increasing the visibility and ranking of a website or web page in search engine results pages (SERPs). Because search engines such as Google are constantly updating their algorithms to improve the quality of search results for their users, SEO professionals must stay on top of these developments and modify their methods. This necessitates being prepared to continuously study and keep up with changes in user behavior and search engine technology. Additionally, SEO requires preparation and proficiency in a wide range
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